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Game gitar hero2/18/2023 ![]() Another problem: early versions of Guitar Hero were so good that many consumers didn’t feel the need to shell out more dough for sequels or equipment like drums or turntables. sales of music-dance games during the past five years.īeyond slumping sales, Activision also must share its Guitar Hero wealth with artists and labels for the privilege of using songs and, in some cases, images. The introduction of more games in the genre, including the popular Rock Band, spread revenue more thinly, even though Guitar Hero has accounted for 47 percent of the $5.3 billion in U.S. Even when music games are combined with the more trendy dance games, sales in the genre were down 46 percent in 2009 and 34 percent in 2010 after peaking at $2 billion in 2008. According to research firm NPD, the entire music gaming genre has taken a hit recently. ![]()
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